TY - BOOK AU - Mills,Glen Earl TI - Putting a message together T2 - The Bobbs-Merrill series in speech communication. SN - 0672612992 AV - PN4121.M5623 U1 - 808.5/1 PY - 1972///] CY - Indianapolis PB - Bobbs-Merrill KW - Public speaking N1 - Includes bibliographic references and index; Some points of view -- Theories of communication -- Selecting a focus -- Delivery makes a difference -- Combined goals -- For Knowledge and Understanding:Analysis -- Nature of the genre -- Nonsubstantive Analysis -- Relation to Research -- A specimen for analysis -- For knowledge and Understanding Structure -- Macrostructure -- Microstructure -- Specimens Of Structure -- For Behavioral Change :Analysis -- Traditional Divisions Of The Genre -- A Contemporary Division -- Nonsubstantive Analysis -- Relation to Research -- A Specimen for Analysis -- For Behavioral change structure -- Macrocstructure -- Microstructure -- A Specimen For Analysis ER -