01799cam a22003254a 4500 13091374 20210414113950.0 030213s2004 maua b 001 0 eng 2003044184 0072553472 (alk. paper) DLC DLC DLC pcc HF5548.32.R393 658.8/4 21 Rayport, Jeffrey F. Introduction to e-commerce. / Jeffrey F. Rayport, Bernard J. Jaworski. 2nd ed. Boston : McGraw-Hill / Irwin c2004. xxvii, 516 p. : ill. ; 27 cm. McGraw-Hill/Irwin series in marketing Includes bibliographical references and index. Contents: Framework for e- Commerce -- The Basic technology of the internet and the web: Basic technology of the internet and e- Commerce business -- Strategy formulation for online firms: Market opportunity analysis -- Business models -- Strategy formulation: customer interface -- Market communications and branding -- Implementation -- Metrics -- Technology infastructure: Website development process -- Site architecture -- Capital infrastructure: Human and finanical capital -- Media infrastructure: Media transformation -- Public policy infrastructure : Public policy -- Appendix -- Glossary. Electronic commerce. Jaworski, Bernard J. Publisher description http://www.loc.gov/catdir/enhancements/fy0702/2003044184-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0702/2003044184-t.html 7 cbc orignew 1 ocip 20 y-gencatlg lcc BK 1027 8527 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-30 0 HF5548.32.R393 2577/12 2012-05-30 00:00:00 1 2012-05-30 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-30 0 HF5548.32.R393 2578/12 2012-05-30 00:00:00 2 2012-05-30 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-30 0 HF5548.32.R393 2579/12 2012-05-30 00:00:00 3 2012-05-30 BK