Rayport, Jeffrey F. creator Jaworski, Bernard J. text bibliography mau Boston McGraw-Hill / Irwin c2004 2004 2nd ed. monographic eng

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xxvii, 516 p. : ill. ; 27 cm. Contents: Framework for e- Commerce -- The Basic technology of the internet and the web: Basic technology of the internet and e- Commerce business -- Strategy formulation for online firms: Market opportunity analysis -- Business models -- Strategy formulation: customer interface -- Market communications and branding -- Implementation -- Metrics -- Technology infastructure: Website development process -- Site architecture -- Capital infrastructure: Human and finanical capital -- Media infrastructure: Media transformation -- Public policy infrastructure : Public policy -- Appendix -- Glossary. Jeffrey F. Rayport, Bernard J. Jaworski. Includes bibliographical references and index. Electronic commerce HF5548.32.R393 658.8/4 0072553472 (alk. paper) 2003044184 http://www.loc.gov/catdir/enhancements/fy0702/2003044184-d.html http://www.loc.gov/catdir/enhancements/fy0702/2003044184-t.html http://www.loc.gov/catdir/enhancements/fy0702/2003044184-d.html http://www.loc.gov/catdir/enhancements/fy0702/2003044184-t.html DLC 030213 20210414113950.0 13091374