01761nam a22001817a 4500 120531t xxu||||| |||| 00| 0 eng d 0072380101 HF5415.13.M12 Perreault, William D. Basic marketing : a global - managerial approach. / William D. Perreault Boston: Irwin Mcgraw- Hill, 1999. xxiv, 791 p.: ill.: 26cm. Includes index. Contents: Marketing's role in the global economy -- Marketing's role within the firm or nonprofit organization -- Focusing marketing strategy with segmentation and positioning -- Evaluating opportunities in the changing market environment -- Behavioral dimensions of the consumer market -- Business and organizational customers and thier buying behavior -- Improving decisions with marketing information -- Elements of product planning for goods and services -- Product management and new-product development -- Place and development of channel systems -- Distribution customer service logistics -- Retailers, wholesalers, and their strategy planning -- Promotion - Introduction to intergrated marketing communication -- Personal selling -- Advertising and sales promotion -- Pricing objectives and policies -- Price setting in the business world -- Implementing and controlling marketing plans: evolution and revolution -- Managing marketing link with other functional areas -- Developing innovative marketing plans -- Ethical marketing in a consumer-oriented world : appriasal and challenges -- Appendix A: Economics fundamentals -- Appendix B: Marketing Arithematic : Appendix C: Career planning in marketing -- Video cases -- Cases Marketing. McCarthy, Jerome E. lcc BK 1044 8544 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-31 0 HF5415.13.M12 2356/12 2012-05-31 00:00:00 1 2012-05-31 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-31 0 HF5415.13.M121 2357/12 2012-05-31 00:00:00 2 2012-05-31 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-31 0 HF5415.13.M122 2358/12 2012-05-31 00:00:00 3 2012-05-31 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-31 0 HF5415.13.M123 2359/12 2012-05-31 00:00:00 4 2012-05-31 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-31 0 HF5415.13.M12 2360/12 2012-05-31 00:00:00 5 2012-05-31 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-31 0 HF5415.13.M125 2361/12 2012-05-31 00:00:00 6 2012-05-31 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-31 0 HF5415.13.M126 2362/12 2012-05-31 00:00:00 7 2012-05-31 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-31 0 HF5415.13.M127 2363/12 2012-05-31 00:00:00 8 2012-05-31 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-31 0 HF5415.13.M128 2364/12 2012-05-31 00:00:00 9 2012-05-31 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-31 0 HF5415.13.M129 2365/12 2012-05-31 00:00:00 10 2012-05-31 BK