Thomke, Stefan H. creator text xxu Boston, Mass McGraw-Hill/Irwin 2007 monographic eng

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vii, 592 p. : ill. ; 24 cm. Contents: Introduction -- Module One : Building capabilities for experimentation, learning and prototyping -- Case 1-1: The Final voyage of the challenger -- Case 1-2: Apple powerwork : Design quality and time to market -- Case 1-3 : IDEO product development -- Case 1-4: Bank of America -- Article : R&D comes to services : Bank of America's pathbreaking experiments -- Case 1-5: Team New Zealand -- Article: Enlightened experimentation : the new imperative for innovation -- Case1-6: Eli Lilly and company: Drug development strategy -- Module Two : Development process design and improvement : Case2-1: Innovation at 3M corporation -- Article: Creating breakthrough at 3M -- Note: Understanding user needs -- Case 2-2: Product development at dell computer corporation -- Article : Agile product development : managing development flexibility in uncertain environments -- Case 2-3: Developing products on internet time : A Process design exercise -- Article: Developing products on internet time -- Case 2-4: BMW AG: The Digital car project -- Article : The Effect of front -loading -- Problem- solving on product development performance -- Case 2-5: Bush Boake Allen -- Article: Customers as innovators : A New Way to create value -- Module Three: Managing development networks: Case 3-1: Microsoft office: Finding the suite spot 407 -- Note : Learning from projects: note on conducting a postmortem analysis -- Case 3-2: We've got rythm medtronic corporation's cardiac peacemaker business -- Article : Creating project plans to focus product development -- Case 3-3: Siemens AG: Global development strategy -- Article : Building effective R&D capabilities abroad -- Case3-4: Project dreamcast: serious play at Sega Enterprises Ltd.-- Article: Increasing returns and the new world of business -- Case 3-5: Millenium pharmaceuticals, inc.-- Article : Mastering the value chain: an interview with Mark Levin of Millennium. Stefan H. Thomke Includes Index. New products -- Management -- Case studies HF54153.T36 0073023019 9780073023014 120531