00965nam a22001817a 4500 120531t xxu||||| |||| 00| 0 eng d 0273686232 : 9780273686231 HF5415.55.E34 Egan, John Relationship marketing : exploring relational strategies in marketing. / John, Eghan 2nd ed. Harlow : Financial Times Prentice Hall, 2004. xxiii, 268 p. : ill. ; 25 cm. Includes index. Contents: Relationships : Relationships in marketing -- Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- The Core firm and its relationships : Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Managing and controlling the relationship: Relationship technology -- Relationship management -- Back to the future. Relationship marketing. lcc BK 1047 8547 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-31 0 HF5415.55.E34 2369/12 2012-05-31 00:00:00 1 2012-05-31 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-31 0 HF5415.55.E341 2370/12 2012-05-31 00:00:00 2 2012-05-31 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-31 0 HF5415.55.E342 2371/12 2012-05-31 00:00:00 3 2012-05-31 BK