Egan, John creator text xxu Harlow Financial Times Prentice Hall 2004 2nd ed. monographic eng

print

xxiii, 268 p. : ill. ; 25 cm. Contents: Relationships : Relationships in marketing -- Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- The Core firm and its relationships : Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Managing and controlling the relationship: Relationship technology -- Relationship management -- Back to the future. John, Eghan Includes index. Relationship marketing HF5415.55.E34 0273686232 : 9780273686231 120531