01631nam a22001697a 4500 120531t xxu||||| |||| 00| 0 eng d 0534047882 9780534047887 HF5415.13.AS7 Assael, Henry Marketing management : strategy and action. / Henry, Assael Boston, Mass. : Kent Publ., 1985. xix, 750 + various pagings : ill.; 24cm. Includes index. Contents: Marketing planning and strategy: The Nature of marketing -- Identifying marketing opportunity -- Opportunity and changing marketing environment -- Marketing planning and strategy -- Defining and measuring marketing opportunity : Consumer and organizational buyer behaviour -- Marketing strategies based on individual and environmental buyer influences -- Marketing information systems and marketing research -- Marketing strategy and marketing mix: Identifying the target market: Market segmentation -- Developing and positioning new products -- Product management and strategy -- Marketing communications -- The Promotional mix -- Advertising management and strategy -- Sales management and strategy --Price determination and pricing strategies -- Distribution management and strategy -- Retail and wholesale management and strategy -- Strategic marketing planning : Strategic marketing planning and corporate growth strategies -- Evaluating the company's product mix -- Marketing evaluation and control -- Special areas of marketing management : International marketing -- Service marketing -- Not-for-profit marketing. Marketing. lcc BK 1050 8550 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-31 0 HF5415.13.AS7 2373/12 2012-05-31 00:00:00 1 2012-05-31 BK