01311nam a22001937a 4500 120531t xxu||||| |||| 00| 0 eng d 0131866222 HF5415.123.C58 Clow, Kenneth E. Intergrated advertising, promotional, and marketing communication. / Kenneth E. Clow New Jersey: Pearson Prentice Hall, 2007. xxiii, 515 p.: ill.; 24cm. Includes index. Contents: The IMC Foundation : Integrated marketing communications -- Corporate image and brand management -- Buyer behaviours -- Promotions opportunity analysis -- IMC advertising tools: Advertising management -- Advertising design: Theoretical frameworks and types of appeals -- Advertising design : message strategies and executional frameworks -- Advertising media selection -- IMC promotional tools : Trade promotions -- Consumer promotions -- Personal selling, database marketing and customer relationship management -- Public relations, sponsorship programs and regulations -- IMC integration tools : Internet marketing -- IMC for small business and entreprenuerial venture -- Evaluating and integrated marketing program . Communication in marketing. Advertising. Baack, Donald lcc BK 1055 8555 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-31 0 HF5415.123.C58 2368/12 2012-05-31 00:00:00 1 2012-05-31 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-10-08 0 HF5415.123.C581 6353/12 2012-10-08 00:00:00 2 2012-10-08 BK