Cummins, Julian <br/><br/>
Sales promotion : how to create and implement campaigns that really work. / 
Julian Cummins 
 - London :   Kogan Page,   1998. 
 - vii, 268 p.:  ill.;  24cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/>Contents: Structure : Business purpose -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- How to research and evaluate -- Techniques: Off -the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- Context : International sales promotion -- Self - regulation and the law -- Learning more about sales promotion. 
<br/><br/><label>ISBN: </label>0749424478 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion. 
<br/><br/><label>LC Class. No.: </label>HF5438.5.C86