TY  - BOOK
AU  - Cummins, Julian
TI  - Sales promotion : how to create and implement campaigns that really work.
SN  - 0749424478
AV  - HF5438.5.C86 
PY  - 1998///
CY  - London
PB  -  Kogan Page, 
KW  - Sales promotion.
N1  - Includes bibliographical references and index; Contents: Structure : Business purpose -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- How to research and evaluate -- Techniques: Off -the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- Context : International sales promotion -- Self - regulation and the law -- Learning more about sales promotion
ER  -