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  <titleInfo>
    <title>Short cycle selling : beating your competitors in the sales race</title>
  </titleInfo>
  <name type="personal">
    <namePart>Kasper, Jim.</namePart>
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  <originInfo>
    <place>
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    <place>
      <placeTerm type="text">New York</placeTerm>
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    <publisher>McGraw-Hill</publisher>
    <dateIssued>c2002</dateIssued>
    <dateIssued encoding="marc">2002</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xvi, 271 p. : ill. ; 24 cm.</extent>
  </physicalDescription>
  <tableOfContents>Contents: Identify your sales cycles: Champion racers known their resources -- Size up your competition: identifying when and where to make your move -- Target selling: plan your sales race -- Get new business more quickly: race on the fastest course -- A.R.E.B.A.! the quickest track to the first appointment -- Compression objectives: a big key to winning the sales race -- Let the customer tell you how to win: its her job -- Familiarity breeds sales rece winners -- Shorten your sales cycle: using strong sales presentations, demonstrations and proposals -- Condense your sales negotiations: Jockeying for a better position near the finish line -- Eliminate road course obstacles: control the staller or objector -- S.A.F.E. closing : it means you win -- Fastest time wins: control your time and shorten your sales cycles -- Sales technology and automation -- Shortened sales cycles -- Marketing will help you finish first -- Hone your mental game: put your racing face on.</tableOfContents>
  <note type="statement of responsibility">Jim Kasper.</note>
  <note>Includes bibliographical references (p. 263) and index.</note>
  <subject authority="lcsh">
    <topic>Selling</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Competition</topic>
  </subject>
  <classification authority="lcc">HF5438.25.K375</classification>
  <classification authority="ddc" edition="21">658.8/1</classification>
  <identifier type="isbn">0071388737 (alk. paper)</identifier>
  <identifier type="lccn">2002021938</identifier>
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