01995mam a22003134a 4500 2355799 20210414113954.0 990520s1999 nyua b 001 0 eng 99016155 0684864673 (OCoLC)ocm41482164 DLC DLC C#P OrLoB-B pcc HF5415.13.D367 658.8 21 Day, George S. The market driven organization: understanding, attracting, and keeping valuable customers. / George S. Day. New York : Free Press, c1999. xii, 285 p. : ill. ; 25 cm. Includes bibliographical references (p. 263-274) and index. Introduction: Move to the Market -- Pt. I. Understanding Market Orientation. 1. What It Means to Be Market Driven. 2. Misconceptions About Market Orientation. 3. Market Driven Cultures. 4. Configuring Around Capabilities -- Pt. II. Building the Capabilities. 5. Market Sensing. 6. The Shared Knowledge Base. 7. Market Relating. 8. Competing for Customer Relationships. 9. Collaborative Partnering -- Pt. III. Aligning the Organization to the Market. 10. Reshaping the Organization. 11. Setting the Direction. 12. Guiding the Change. App. Is Your Organization Market Driven? "George Day argues that in successful market-driven organizations, three key elements - capabilities, culture, and configuration - are aligned to the market."--BOOK JACKET. "Using case studies of Owens Corning, Sears, and the Eurotunnel, Day provides a concise roadmap to managers who want to strengthen the orientation of their organizations to the market. He concludes with a detailed diagnostic questionnaire to help managers assess their own progress."--BOOK JACKET. Marketing Management. Sales management. Consumer satisfaction. Customer relations. TOC lcc BK 1066 8566 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-06-04 0 HF5415.13.D367 2755/12 2012-06-04 00:00:00 1 2012-06-04 BK