TY  - BOOK
AU  - Day,George S.
TI  - The market driven organization: understanding, attracting, and keeping valuable customers.
SN  - 0684864673
AV  - HF5415.13.D367 
U1  - 658.8 21
PY  - 1999///
CY  - New York
PB  - Free Press
KW  - Marketing
KW  - Management
KW  - Sales management
KW  - Consumer satisfaction
KW  - Customer relations
N1  - Includes bibliographical references (p. 263-274) and index; Introduction: Move to the Market --; Pt. I; Understanding Market Orientation; 1; What It Means to Be Market Driven; 2; Misconceptions About Market Orientation; 3; Market Driven Cultures; 4; Configuring Around Capabilities --; Pt. II; Building the Capabilities; 5; Market Sensing; 6; The Shared Knowledge Base; 7; Market Relating; 8; Competing for Customer Relationships; 9; Collaborative Partnering --; Pt. III; Aligning the Organization to the Market; 10; Reshaping the Organization; 11; Setting the Direction; 12; Guiding the Change; App; Is Your Organization Market Driven?
N2  - "George Day argues that in successful market-driven organizations, three key elements - capabilities, culture, and configuration - are aligned to the market."--BOOK JACKET. "Using case studies of Owens Corning, Sears, and the Eurotunnel, Day provides a concise roadmap to managers who want to strengthen the orientation of their organizations to the market. He concludes with a detailed diagnostic questionnaire to help managers assess their own progress."--BOOK JACKET
ER  -