00938nam a22001697a 4500 20210414113954.0 120604t xxu||||| |||| 00| 0 eng d 13 978 9964 72 358 3 10 9964 72 358 x HF 5415.122.H58 Hinson, Robert. Marketing of services: a managerial perspective. / Robert Hinson Accra: Sedco; 2006. xi, 148p : 23 cm. Includes bibliography Contents: Nature and importance of services -- Dealing with the nuances of service -- The Importance of physical evidence -- Customer expectations and zone of tolerance -- Service personnel management -- Moment of truth encounters -- Brand/service loyalty -- Professional service communication -- Service failures and service recovery -- Customer retention -- Measuring service quality -- Improving the service marketing orientation of African films. lcc BK 1068 8568 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2012-06-04 0 HF5415.122.H58 2747/12 2012-06-04 00:00:00 1 2012-06-04 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-06-04 0 HF5415.122.H581 2748/12 2012-06-04 00:00:00 2 2012-06-04 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-06-04 0 HF5415.122.H582 2749/12 2012-06-04 00:00:00 3 2012-06-04 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-06-04 0 HF5415.122.H583 2750/12 2012-06-04 00:00:00 4 2012-06-04 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2012-06-04 0 HF5415.122.H584 2751/12 2012-06-04 00:00:00 5 2012-06-04 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2012-06-04 0 HF5415.122.H585 2752/12 2012-06-04 00:00:00 6 2012-06-04 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2012-06-04 0 HF5415.122.H586 2753/12 2012-06-04 00:00:00 7 2012-06-04 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2012-06-04 0 HF5415.122.H587 2754/12 2012-06-04 00:00:00 8 2012-06-04 BK