@book{1074,
	author = {Bernhardt, Kenneth L., and Kinnear, Thomas C.,},
	title = {Cases in marketing management. /},
	publisher = {Irwin,},
	year = {c1997.},
	address = {Chicago :},
	edition = {7th ed.},
	url = {http://www.loc.gov/catdir/description/mh022/96037108.html}
}