Bernhardt, Kenneth L.,  1944- <br/><br/>
Cases in marketing management. / 
Kenneth L. Bernhardt and Thomas C. Kinnear. 
 - 7th ed. 
 - Chicago :  Irwin,  c1997. 
 - xiv, 665 p. :  ill., maps ;  25 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references. 
<br/><br/>Contents: An Orientation to the case method -- Introduction to marketing decision making -- Marketing information and forecasting -- Product and brand management decisions -- Distribution decisions -- Promotions decisions -- Pricing decisions -- Public policy and ethical aspects of marketing -- Marketing programs and strategy. 
<br/><br/><label>ISBN: </label>0256204640 
<br/><br/><label>LCCN: </label>96037108  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.<br/>Marketing--Decision making--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13.B448  
<br/><br/><label>Dewey Class. No.: </label>658.8