01624cam a2200337 a 4500 691786 20210414113955.0 961016s1997 iluab b 000 0 eng 96037108 0256204640 DLC DLC DLC HF5415.13.B448 658.8 21 Bernhardt, Kenneth L., 1944- Cases in marketing management. / Kenneth L. Bernhardt and Thomas C. Kinnear. 7th ed. Chicago : Irwin, c1997. xiv, 665 p. : ill., maps ; 25 cm. The Irwin series in marketing Includes bibliographical references. Contents: An Orientation to the case method -- Introduction to marketing decision making -- Marketing information and forecasting -- Product and brand management decisions -- Distribution decisions -- Promotions decisions -- Pricing decisions -- Public policy and ethical aspects of marketing -- Marketing programs and strategy. Marketing Management Case studies. Marketing Decision making Case studies. Kinnear, Thomas C., 1943- Publisher description http://www.loc.gov/catdir/description/mh022/96037108.html Table of contents http://www.loc.gov/catdir/toc/mh022/96037108.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0707/96037108-b.html 7 cbc orignew 1 ocip 19 y-gencatlg lcc BK 1074 8574 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-06-05 0 HF5415.13.B448 2761/12 2012-06-05 00:00:00 1 2012-06-05 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-06-05 0 HF5415.13.B4481 2762/12 2012-06-05 00:00:00 2 2012-06-05 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-06-05 0 HF5415.13.B4482 2763/12 2012-06-05 00:00:00 3 2012-06-05 BK