Bernhardt, Kenneth L. 1944- creator Kinnear, Thomas C. 1943- text bibliography ilu Chicago Irwin c1997 1997 7th ed. monographic eng

print

xiv, 665 p. : ill., maps ; 25 cm. Contents: An Orientation to the case method -- Introduction to marketing decision making -- Marketing information and forecasting -- Product and brand management decisions -- Distribution decisions -- Promotions decisions -- Pricing decisions -- Public policy and ethical aspects of marketing -- Marketing programs and strategy. Kenneth L. Bernhardt and Thomas C. Kinnear. Includes bibliographical references. Marketing Management Case studies Marketing Decision making Case studies HF5415.13.B448 658.8 0256204640 96037108 http://www.loc.gov/catdir/description/mh022/96037108.html http://www.loc.gov/catdir/toc/mh022/96037108.html http://www.loc.gov/catdir/enhancements/fy0707/96037108-b.html http://www.loc.gov/catdir/description/mh022/96037108.html http://www.loc.gov/catdir/toc/mh022/96037108.html http://www.loc.gov/catdir/enhancements/fy0707/96037108-b.html DLC 961016 20210414113955.0 691786