TY  - BOOK
AU  - Bernhardt,Kenneth L.
AU  - Kinnear,Thomas C.
TI  - Cases in marketing management.
SN  - 0256204640
AV  - HF5415.13.B448  
U1  - 658.8 21
PY  - 1997///
CY  - Chicago
PB  - Irwin
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - Decision making
N1  - Includes bibliographical references; Contents: An Orientation to the case method -- Introduction to marketing decision making -- Marketing information and forecasting -- Product and brand management decisions -- Distribution decisions -- Promotions decisions -- Pricing decisions -- Public policy and ethical aspects of marketing -- Marketing programs and strategy
UR  - http://www.loc.gov/catdir/description/mh022/96037108.html
UR  - http://www.loc.gov/catdir/toc/mh022/96037108.html
UR  - http://www.loc.gov/catdir/enhancements/fy0707/96037108-b.html
ER  -