01760nam a22002057a 4500 20210414113955.0 120605t xxu||||| |||| 00| 0 eng d 8120316096 HF5415.13.K64 Kotler, Philip. Marketing management. / Philip Kotler 11th edition India: Prentice Hall, 2003. xxix, 718p + various pagings : ill.; 26cm. Index Contents: Understanding marketing management : Marketing in the 21st century -- Building customer satisfaction, value and retention -- Winning markets: market-oriented strategic planning -- Analyzing marketing opportunities : Gathering information and measuring market demand -- Scanning the marketing environment -- Analyzing consumer markets and business buying behaviour -- Analyzing business markets and business buying behaviour -- Dealing with the competition -- Identifying market segments and selecting target markets -- Developing marketing strategies : Positioning the market offering through the product life cycle -- Developing new market offerings -- Designing new market offerings -- Designing global market offerings -- Making marketing decisions : Managing product lines and brands -- Designing and managing services -- Designing pricing strategies and programs -- Managing and delivering marketing programs -- Managing marketing channels -- Managing retailing, wholesaling and market logistics -- Managing integrated marketing communications -- Managing advertising, sale promotion and public relations -- Managing the sales force -- Managing direct and on-line marketing -- Managing the total marketing effort. Management Marketing lcc BK 1077 8577 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-06-05 0 HF5415.13.K64 2756/12 2012-06-05 00:00:00 1 2012-06-05 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-06-05 0 HF5415.13.K641 2757/12 2012-06-05 00:00:00 2 2012-06-05 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-06-05 0 HF5415.13.K642 2758/12 2012-06-05 00:00:00 3 2012-06-05 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-06-05 0 HF5415.13.K643 2759/12 2012-06-05 00:00:00 4 2012-06-05 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-06-05 0 HF5415.13.K644 2760/12 2012-06-05 00:00:00 5 2012-06-05 BK