@book{1096,
	author = {Lehmann, Donald R. and Winer, Russell S.},
	title = {Analysis for marketing planning. /},
	publisher = {McGraw-Hill/Irvin,},
	year = {2004, c2005.},
	address = {Boston :},
	edition = {6th ed.},
	note = {Includes index.},
	url = {http://www.loc.gov/catdir/description/mh051/2004053843.html}
}