Lehmann, Donald R. <br/><br/>
Analysis for marketing planning. / 
Donald R. Lehmann and Russell S. Winer. 
 - 6th ed. 
 - Boston :  McGraw-Hill/Irvin,  2004, c2005. 
 - xii, 256 p. :  ill. ;  23 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Includes index. 
<br/><br/>Contents: Marketing planning -- Defining the competitive set -- Industry analysis -- Competitor analysis -- Customer analysis -- Market potential and sales forecasting -- Developing marketing strategy -- Appendix A. 
<br/><br/><label>ISBN: </label>0072865962 (alk. paper) 
<br/><br/><label>LCCN: </label>2004053843 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.--United States
<br/><br/><label>LC Class. No.: </label>HF5415.13.L395 
<br/><br/><label>Dewey Class. No.: </label>658.8/02