01453cam a22003374a 4500 13614667 20210414113956.0 040604t20042005maua 001 0 eng 2004053843 0072865962 (alk. paper) DLC DLC DLC pcc n-us--- HF5415.13.L395 658.8/02 22 Lehmann, Donald R. Analysis for marketing planning. / Donald R. Lehmann and Russell S. Winer. 6th ed. Boston : McGraw-Hill/Irvin, 2004, c2005. xii, 256 p. : ill. ; 23 cm. McGraw-Hill/Irwin series in marketing Includes index. Contents: Marketing planning -- Defining the competitive set -- Industry analysis -- Competitor analysis -- Customer analysis -- Market potential and sales forecasting -- Developing marketing strategy -- Appendix A. Marketing United States Management. Winer, Russell S. Publisher description http://www.loc.gov/catdir/description/mh051/2004053843.html Table of contents http://www.loc.gov/catdir/toc/mh051/2004053843.html 7 cbc orignew 1 ocip 20 y-gencatlg lcc BK 1096 8596 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-06-05 0 HF5415.13.L395 2764/12 2012-06-05 00:00:00 1 2012-06-05 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-06-05 0 HF5415.13.L3951 2765/12 2012-06-05 00:00:00 2 2012-06-05 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-06-05 0 HF5415.13.L3952 2766/12 2012-06-05 00:00:00 3 2012-06-05 BK