Lehmann, Donald R. creator Winer, Russell S. text mau Boston McGraw-Hill/Irvin 2004, c2005 2004 2005 6th ed. monographic eng

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xii, 256 p. : ill. ; 23 cm. Contents: Marketing planning -- Defining the competitive set -- Industry analysis -- Competitor analysis -- Customer analysis -- Market potential and sales forecasting -- Developing marketing strategy -- Appendix A. Donald R. Lehmann and Russell S. Winer. Includes index. n-us--- Marketing United States Management HF5415.13.L395 658.8/02 0072865962 (alk. paper) 2004053843 http://www.loc.gov/catdir/description/mh051/2004053843.html http://www.loc.gov/catdir/toc/mh051/2004053843.html http://www.loc.gov/catdir/description/mh051/2004053843.html http://www.loc.gov/catdir/toc/mh051/2004053843.html DLC 040604 20210414113956.0 13614667