01900cam a22003134a 4500 12654262 20210414113956.0 020124s2003 maua b 001 0 eng 2002019869 0072466588 (pbk. : alk. paper) 0071198717 (International : alk. paper) DLC DLC DLC pcc HF5415.13.P388 658.8 21 Peter, J. Paul. A preface to marketing management. / J. Paul Peter and James H. Donnelly, Jr. 9th ed. Boston : McGraw-Hill/Irwin, c2003. xiv, 280 p. : ill. (some col.) ; 26 cm. The Irwin/McGraw-Hill series in marketing Includes bibliographical references and indexes. Contents: Essentials of marketing management : Introduction: Strategic planning and the marketing management process -- Marketing information, research, and understanding the target market: Marketing research: process and systems for decision making -- Consumer behavior -- Business, government, and institutional buying -- Market segmentation -- The Marketing mix: Product strategy -- New product planning and development -- Integrated marketing communications: advertising, sales promotion, public relations, and direct marketing - Personal selling, relationship building and sales management -- Distribution strategy -- Pricing strategy -- Marketing in special fields: The marketing of services -- Global marketing -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Developing marketing plan. Marketing Management. Donnelly, James H. 7 cbc orignew 1 ocip 20 y-gencatlg lcc BK 1097 8597 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-06-05 0 HF5415.13.P388 2777/12 2012-06-05 00:00:00 1 2012-06-05 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-06-05 0 HF5415.13.P3881 2778/12 2012-06-05 00:00:00 2 2012-06-05 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-06-05 0 HF5415.13.P3882 2779/12 2012-06-05 00:00:00 3 2012-06-05 BK