01660pam a2200253 a 45000010008000000030004000080050017000120080041000290100017000700200027000870400018001140500017001320820016001491000021001652450055001862600051002413000046002924400040003385040065003785050862004436500030013056500044013357000027013793051937OSt20210414113957.0960408s1996    nyua     b    001 0 eng    a   96015987   a0070270317 (hardcover)  aDLCcDLCdDLC00aHF5429.H329 00a658.8/72201 aHasty, Ronald W.10aRetail management. /cRon Hasty and James Reardon.  aNew York :bThe McGraw-Hill Companies,cc1997.  axxiv, 633, [54] p. :bcol. ill. ;c25 cm. 4aThe McGraw-Hill series in marketing  aIncludes bibliographical references (p. R0-R12) and indexes.  aContents: The Retailing environment: An overview of retailing -- Retail strategy : creating the compeitive advantage -- The Environment of retailing and decision-making issues -- The Retail customer: Understanding and identifying the customer -- Customer information from research -- The Retail store : Store location and site evaluation -- Store design and layout -- Human resource management and store organization -- Financial analysis and management -- Retail merchandise and pricing: Planning merchandise needs and merchandise budgets -- Assortment planning, buying and vendor relations -- Pricing merchandise -- Communicating with the retail customer: Retail advertising -- Retail selling, sales promotion and publicity -- Retailing challenges and changes : The Virtual store and retail database marketing -- Globalization and changing retail formats. 0aRetail tradexManagement. 0aRetail tradexManagementxCase studies.1 aReardon, James,d1965-