01866pam a2200301 a 4500 3051937 OSt 20210414113957.0 960408s1996 nyua b 001 0 eng 96015987 0070270317 (hardcover) DLC DLC DLC HF5429.H329 658.8/7 20 Hasty, Ronald W. Retail management. / Ron Hasty and James Reardon. New York : The McGraw-Hill Companies, c1997. xxiv, 633, [54] p. : col. ill. ; 25 cm. The McGraw-Hill series in marketing Includes bibliographical references (p. R0-R12) and indexes. Contents: The Retailing environment: An overview of retailing -- Retail strategy : creating the compeitive advantage -- The Environment of retailing and decision-making issues -- The Retail customer: Understanding and identifying the customer -- Customer information from research -- The Retail store : Store location and site evaluation -- Store design and layout -- Human resource management and store organization -- Financial analysis and management -- Retail merchandise and pricing: Planning merchandise needs and merchandise budgets -- Assortment planning, buying and vendor relations -- Pricing merchandise -- Communicating with the retail customer: Retail advertising -- Retail selling, sales promotion and publicity -- Retailing challenges and changes : The Virtual store and retail database marketing -- Globalization and changing retail formats. Retail trade Management. Retail trade Management Case studies. Reardon, James, 1965- 7 cbu orignew 1 ocip 19 y-gencatlg lcc BK 1103 8603 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-06-05 0 HF5429.H329 2415/12 2012-06-05 00:00:00 1 2012-06-05 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-06-05 0 HF5429.H3291 2416/12 2012-06-05 00:00:00 2 2012-06-05 BK