Hasty, Ronald W. creator Reardon, James 1965- text bibliography nyu New York The McGraw-Hill Companies c1997 1996 monographic eng

print

xxiv, 633, [54] p. : col. ill. ; 25 cm. Contents: The Retailing environment: An overview of retailing -- Retail strategy : creating the compeitive advantage -- The Environment of retailing and decision-making issues -- The Retail customer: Understanding and identifying the customer -- Customer information from research -- The Retail store : Store location and site evaluation -- Store design and layout -- Human resource management and store organization -- Financial analysis and management -- Retail merchandise and pricing: Planning merchandise needs and merchandise budgets -- Assortment planning, buying and vendor relations -- Pricing merchandise -- Communicating with the retail customer: Retail advertising -- Retail selling, sales promotion and publicity -- Retailing challenges and changes : The Virtual store and retail database marketing -- Globalization and changing retail formats. Ron Hasty and James Reardon. Includes bibliographical references (p. R0-R12) and indexes. Retail trade Management Retail trade Management Case studies HF5429.H329 658.8/7 0070270317 (hardcover) 96015987 DLC 960408 20210414113957.0 3051937