Kassarjian, Harold H. <br/><br/>
Perspectives in consumer behaviour. / 
Harold H. Kassarjian, Thomas S. Robertson 
 - U.S.A:  Foresman and Company,  1968. 
 - 568 p.:  ill.;  23cm. 
<br/><br/> Includes index. 
<br/><br/>Contents: The Nature of consumer behaviour: Perspectives -- Individual factors: Cognition -- Perception -- Learning -- Attitudes -- Cognitive dissonance -- Risk taking -- Motivation and personality -- Social factors: social influence -- Sociocultural factors: culture -- Comprehensive models of consumer bahaviour. 
<br/><br/><label>LC Class. No.: </label>HF5415.3.K3