Kassarjian, Harold H. creator Robertson, Thomas S. text xxu U.S.A Foresman and Company 1968 monographic eng

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568 p.: ill.; 23cm. Contents: The Nature of consumer behaviour: Perspectives -- Individual factors: Cognition -- Perception -- Learning -- Attitudes -- Cognitive dissonance -- Risk taking -- Motivation and personality -- Social factors: social influence -- Sociocultural factors: culture -- Comprehensive models of consumer bahaviour. Harold H. Kassarjian, Thomas S. Robertson Includes index. HF5415.3.K3 120607 20210414114002.0