TY  - BOOK
AU  - Kassarjian, Harold H.
AU  - Robertson, Thomas S.
TI  - Perspectives in consumer behaviour.
AV  - HF5415.3.K3 
PY  - 1968///
CY  - U.S.A
PB  - Foresman and Company
N1  - Includes index; Contents: The Nature of consumer behaviour: Perspectives -- Individual factors: Cognition -- Perception -- Learning -- Attitudes -- Cognitive dissonance -- Risk taking -- Motivation and personality -- Social factors: social influence -- Sociocultural factors: culture -- Comprehensive models of consumer bahaviour
ER  -