01195nam a22001817a 4500 120607t xxu||||| |||| 00| 0 eng d 0006386326 HF5415.1265.B57 Bishop, Bill Global marketing for the digital age: globalize your business with digital online technology. / Bill Bishop Canada: Haper Business, 1999. xvi, 270p.: ill.; 23cm. Includes index Contents: Introducing global digital marketing: Your global odyssey -- Strategic digital marketing -- The Eight global marketing -- The Eight global marketing imperatives -- The Global digital marketing model --Your global digital marketing program: Your global digital vision -- Your global digital market -- Your global digital marketing promotion -- Global digital technology -- Integrated global digital marketing -- The global digital marketing environment: The New digital world order -- The Global digital marketing index -- Appendix A: Resources -- Appendix B: Glossary of terms -- Appendix C: Suggested reading. Internet marketing Expoert Marketing International Marketing lcc BK 1174 8674 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-06-07 0 HF5415.1265.B57 2288/12 2012-06-07 00:00:00 1 2012-06-07 BK