Bishop, Bill creator text xxu Canada Haper Business 1999 monographic eng

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xvi, 270p.: ill.; 23cm. Contents: Introducing global digital marketing: Your global odyssey -- Strategic digital marketing -- The Eight global marketing -- The Eight global marketing imperatives -- The Global digital marketing model --Your global digital marketing program: Your global digital vision -- Your global digital market -- Your global digital marketing promotion -- Global digital technology -- Integrated global digital marketing -- The global digital marketing environment: The New digital world order -- The Global digital marketing index -- Appendix A: Resources -- Appendix B: Glossary of terms -- Appendix C: Suggested reading. Bill Bishop Includes index Internet marketing Expoert Marketing International Marketing HF5415.1265.B57 0006386326 120607