Levy, Michael,  1950- <br/><br/>
Retailing management. / 
Michael Levy, Barton A. Weitz. 
 - 3rd ed. 
 - Boston :  Irwin/McGraw-Hill,  c1998. 
 - xxxi, 627 + various pagings :  col. ill. ;  26 cm.  
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Contents: The World of retailing: Introduction to the world of of retailing -- Store-based retailing -- Nonstore retailing-electronic retailing and catalogs -- The Retail customer -- Customer buying behaviour -- Retailing strategy: Retail market strategy -- Financial strategy -- Retail locations -- Site locations -- Organization structure and human resource management -- Integrated retail logistics and information systems -- Merchandise management: Planning merchandise assortments -- Buying systems -- Buying merchandise -- Pricing -- Retail promotion mix -- Store management: Managing the store -- Store layout, design and visual merchandising -- Customer service -- Retail selling -- Cases -- Appendixes. 
<br/><br/><label>ISBN: </label>0256223467 007115387X 
<br/><br/><label>LCCN: </label>97025683  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade--Management.
<br/><br/><label>LC Class. No.: </label>HF5429.L4828 
<br/><br/><label>Dewey Class. No.: </label>658.8/7