01721cam a2200301 a 4500 4489727 20210414114011.0 970606s1998 maua b 001 0 eng 97025683 0256223467 007115387X DLC DLC DLC HF5429.L4828 658.8/7 21 Levy, Michael, 1950- Retailing management. / Michael Levy, Barton A. Weitz. 3rd ed. Boston : Irwin/McGraw-Hill, c1998. xxxi, 627 + various pagings : col. ill. ; 26 cm. The Irwin/McGraw-Hill series in marketing Includes bibliographical references and indexes. Contents: The World of retailing: Introduction to the world of of retailing -- Store-based retailing -- Nonstore retailing-electronic retailing and catalogs -- The Retail customer -- Customer buying behaviour -- Retailing strategy: Retail market strategy -- Financial strategy -- Retail locations -- Site locations -- Organization structure and human resource management -- Integrated retail logistics and information systems -- Merchandise management: Planning merchandise assortments -- Buying systems -- Buying merchandise -- Pricing -- Retail promotion mix -- Store management: Managing the store -- Store layout, design and visual merchandising -- Customer service -- Retail selling -- Cases -- Appendixes. Retail trade Management. Weitz, Barton A. 7 cbc orignew 1 ocip 19 y-gencatlg lcc BK 1276 8776 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-06-12 0 HF5429.L4828 2418/12 2012-06-12 00:00:00 1 2012-06-12 BK