Levy, Michael 1950- creator Weitz, Barton A. text bibliography mau Boston Irwin/McGraw-Hill c1998 1998 3rd ed. monographic eng

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xxxi, 627 + various pagings : col. ill. ; 26 cm. Contents: The World of retailing: Introduction to the world of of retailing -- Store-based retailing -- Nonstore retailing-electronic retailing and catalogs -- The Retail customer -- Customer buying behaviour -- Retailing strategy: Retail market strategy -- Financial strategy -- Retail locations -- Site locations -- Organization structure and human resource management -- Integrated retail logistics and information systems -- Merchandise management: Planning merchandise assortments -- Buying systems -- Buying merchandise -- Pricing -- Retail promotion mix -- Store management: Managing the store -- Store layout, design and visual merchandising -- Customer service -- Retail selling -- Cases -- Appendixes. Michael Levy, Barton A. Weitz. Includes bibliographical references and indexes. Retail trade Management HF5429.L4828 658.8/7 0256223467 007115387X 97025683 DLC 970606 20210414114011.0 4489727