TY  - BOOK
AU  - Levy,Michael
AU  - Weitz,Barton A.
TI  - Retailing management.
SN  - 0256223467
AV  - HF5429.L4828 
U1  - 658.8/7 21
PY  - 1998///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Retail trade
KW  - Management
N1  - Includes bibliographical references and indexes; Contents: The World of retailing: Introduction to the world of of retailing -- Store-based retailing -- Nonstore retailing-electronic retailing and catalogs -- The Retail customer -- Customer buying behaviour -- Retailing strategy: Retail market strategy -- Financial strategy -- Retail locations -- Site locations -- Organization structure and human resource management -- Integrated retail logistics and information systems -- Merchandise management: Planning merchandise assortments -- Buying systems -- Buying merchandise -- Pricing -- Retail promotion mix -- Store management: Managing the store -- Store layout, design and visual merchandising -- Customer service -- Retail selling -- Cases -- Appendixes
ER  -