Dunne, Patrick M. text bibliography ohu Cincinnati, Ohio College Division, South-Western Pub. Co. c1992 1992 monographic eng

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xxxi, 496 p. : col. ill. ; 27 cm. Contents: Introduction to retailing: Perspectives on retailing -- Retailing planning and management -- The Retailing environment: Retail customers -- Competition in retailing -- Channel behaviour -- Legal environment -- Location analysis: Retail location -- Managing retail operations: Financial planning -- Merchandise buying and handling -- Merchandise pricing -- Advertising and promotion -- Store design and layout -- Personal selling and other services -- Retail planning, administration and control: Planning and controlling retail operations -- Human resources -- Retail information -- Appendixes. Patrick Dunne ... [et al.]. Includes bibliographical references and indexes. Retail trade HF5429.R478 658.8/7 0538814438 91019171 DLC 910501 20210414114012.0 2486829