Thompson, Arthur A. creator text xxu Boston Mcgraw-Hill 1999 monographic eng

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iv, 115 p.: ill.; 28cm. Contents: The Industry and the company: What you can expect to learn -- The Company and its product line -- Company background -- The Industry and competitive environment -- Industry sales projections for years 11 and 12 -- Customers and distribution channels -- Raw materials supplies -- Manufacturing -- Weapons of competitive rivalry -- Competitive strategy options -- Company operations and reports : The Manufacturing report -- The Warehouse and sales report -- The Marketing and administrative report -- The Geographic profit report -- The Cost report -- The Income statement -- The Balance sheet -- The Cash flow report -- Using the company reports -- Strategies and decisions: Strategies issues confronting your company -- Operating issues confronting your company -- Prevailing costs and rates -- Staying abrest of changing exchange rates and the S & P 500 index -- Making decisions -- Manufacturing decisions -- Labor decisions -- Shipping desicions -- Private-label marketing decisions -- Branded marketing decisions -- Bids for new celebrity endorsement contracts -- Financial decisions screen -- The Menu bar at top of each decisions screen -- The Performance projections at bottom of each decision screen -- Reaching final set of decisions -- Scoring, reports, and strategic plans: How your company's performance is scored -- The Footwear industry report -- The Benchmarking report -- Competitor analysis reports -- Company reports containing this year's results -- Looking ahead: The Five year strategic plan menu option -- Using hhe company disks : Hardware requirements and operating speed -- Installing the company program disk on your PC -- Operating your company -- Identifying your company -- Exploring the main menu -- Recommended - decision procedures -- Concluding comments -- Appendix A: Sample industry reports -- Appendix B: Planning and analysis forms. Arthur A. Thompson HG4012.5.T37 0256242453 120614