00968nam a22001697a 4500 120619t xxu||||| |||| 00| 0 eng d 9780273708094 JF1525.M37 P76 Proctor, Tony. Public sector marketing. / Tony Proctor. Harlow : FT Prentice Hall, 2007. xvii, 225 p. : ill. ; 25 cm. Includes index. Contents: Marketing in the public sector -- The Stakeholder value approach -- Creating and measuring stakeholder value -- Developing and implementing strategies -- Value drivers, portfolio assessment and planning ahead -- Marketing research -- Market measurement and forcasting demand -- The Marketing planning process -- Corporate brand building and delivering the service -- Pricing service -- Communicating values -- Social marketing -- Internal marketing -- Marketing via the internet and intranet. Government marketing. lcc BK 1439 8939 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-06-19 0 JF1525.M37 P76 3991/12 2012-06-19 00:00:00 1 2012-06-19 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-06-19 0 JF1525.M37 P761 3992/12 2012-06-19 00:00:00 2 2012-06-19 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2012-10-31 0 JF1525.M37 P762 6292/12 2012-10-31 00:00:00 3 2012-10-31 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2014-07-30 0 JF1525.M37 P763 7226/250/13 2014-07-30 00:00:00 4 2014-07-30 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2014-07-30 0 JF1525.M37 P764 7227/251/13 2014-07-30 00:00:00 5 2014-07-30 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2014-07-30 0 JF1525.M37 P765 7228/252/12 2014-07-30 00:00:00 6 2014-07-30 BK