Proctor, Tony. creator text xxu Harlow FT Prentice Hall 2007 monographic eng

print

xvii, 225 p. : ill. ; 25 cm. Contents: Marketing in the public sector -- The Stakeholder value approach -- Creating and measuring stakeholder value -- Developing and implementing strategies -- Value drivers, portfolio assessment and planning ahead -- Marketing research -- Market measurement and forcasting demand -- The Marketing planning process -- Corporate brand building and delivering the service -- Pricing service -- Communicating values -- Social marketing -- Internal marketing -- Marketing via the internet and intranet. Tony Proctor. Includes index. Government marketing JF1525.M37 P76 9780273708094 120619