01563nam a22001577a 4500 120619t xxu||||| |||| 00| 0 eng d 132450275 HM263.C78 Cutlip, Scott M. Effective public relations. / Scott M Cutlip New Jersey: Prentice Hall, 1971. xvii, 701 p.: 24cm. Includes index. Contents: Contemporary public relations: an introduction -- The Practitioners: staff and status -- How it all began: the forerunners -- From 1900 on: the beginnings -- Ecology: the environment -- Persuasion and public opinion -- The Function's place and purpose -- The Process: fact-finding and feedback: the first step -- The Process: planning and programming: the second step -- The Process: action and communication: the third step -- The process: evaluation: the fourth step -- The Tools of communication -- The Empolyee public -- The Community publics -- Special publics -- The Mass audience -- Working with the media -- The Practice: public relations for business -- The Practice: corporate public and urban affairs: emerging functions -- The Practice: corporate financial relations -- The Practice : trade associations , professional societies and labor unions -- The Practice : welfare agencies, hospitals and churches -- The Practice: governments and citizens -- The Practice : public schools -- The Practice : higher education -- The Practice : the armed forces -- The Practice : public relations around the world -- Toward a profession. lcc BK 1455 8955 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-06-19 0 HM263.C78 4077/12 2012-06-19 00:00:00 1 2012-06-19 BK