01711nam a22001577a 4500 120620t xxu||||| |||| 00| 0 eng d 0072892153 HF5351.N52 Nickels, William G. Student assesment and learning guide for use with understanding business. / William G. Nickels 5 New York: McGraw-Hill, 1999. various pagings 24cm. Contents: Finding opportunities in todays business environment -- Drivers ED for the information superhighway -- Economics: The credit and distribution of wealth -- Competing in global markets -- Demonstrating ethical behaviour and social responsibilty -- Working within the legal environment of business -- Forms of business ownership -- Enterprenuership and starting a small business -- Management,leadership,and employee empowerment -- Organizing a customer-driven business -- Using the latest technology to produce world-class products and services -- Motivating employees and building self managed teams -- Human resource management -- Employee-management issues:unions, executive compensation,and other issues -- Marketing: Building customer and stakeholder relationships -- Developing and pricing quality products and services -- Distribution,wholsaling and retailing -- Promoting products using integrated and interactive marketing communication -- Using technology to manage information -- Understanding financial information and accounting -- Financial management -- Securities markets: Financing and investing -- Understanding money and financial institutions -- Managing personal finances: The road to enterprenuership -- Appendix: Managing risk. lcc BK 1501 9001 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-06-20 0 HF5351.N52 3185/12 2012-06-20 00:00:00 1 2012-06-20 BK