Nickels, William G. creator text xxu New York McGraw-Hill 1999 5 monographic eng

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various pagings 24cm. Contents: Finding opportunities in todays business environment -- Drivers ED for the information superhighway -- Economics: The credit and distribution of wealth -- Competing in global markets -- Demonstrating ethical behaviour and social responsibilty -- Working within the legal environment of business -- Forms of business ownership -- Enterprenuership and starting a small business -- Management,leadership,and employee empowerment -- Organizing a customer-driven business -- Using the latest technology to produce world-class products and services -- Motivating employees and building self managed teams -- Human resource management -- Employee-management issues:unions, executive compensation,and other issues -- Marketing: Building customer and stakeholder relationships -- Developing and pricing quality products and services -- Distribution,wholsaling and retailing -- Promoting products using integrated and interactive marketing communication -- Using technology to manage information -- Understanding financial information and accounting -- Financial management -- Securities markets: Financing and investing -- Understanding money and financial institutions -- Managing personal finances: The road to enterprenuership -- Appendix: Managing risk. William G. Nickels HF5351.N52 0072892153 120620