Borchers, Timothy A. creator text bibliography mau Boston McGraw-Hill 2002 monographic eng

print

xxiv, 472 p. : ill.; 24 cm. Pt. I. Concepts of Persuasion. 1. Persuasion in Contemporary Society. 2. Theories of Persuasion. 3. Persuasion and Ethics in the Media Age -- Pt. II. Variables of Persuasion. 4. Media Influences on Persuasion. 5. Understanding the Audience. 6. Persuasion and Visual Images. 7. Persuasion and Language. 8. Persuasion and Culture. 9. The Persuasiveness of the Source. 10. The Reasoning Process. 11. Motivational Appeals -- Pt. III. Contexts and Applications of Persuasion. 12. Political Persuasion. 13. Persuasive Movements. 14. Advertising. 15. Interpersonal Persuasion. 16. Creating Persuasive Presentations. Timothy A. Borchers. Includes bibliographical references (p. 446-456) and index. Persuasion (Rhetoric) Mass media P301.5.P47 B67 0767415418 DLC 010604 20210414114035.0 3241776