01386nam a22001817a 4500 120628t xxu||||| |||| 00| 0 eng d 0534612962 HM1221.N42 Newsom, Doug. Public relations writing: Form & styles. / Doug Newson and Jim Haynes 7th Australia: Thomson, 2005. xxii,441 p.: 24cm. Includes index Contents: PR writing: Role and responsibility -- Public relations and the writer -- Ethical and legal responsibilities of the PR writer -- Persuasion -- Research for the public relations writer -- Writing pricinples -- Writing to clarify and simplify the complex: Style and content -- Grammar, spelling and punctuation -- Writing for select publics -- Emails, memo, letters, reports and proposals -- Backgrounds and position papers -- Writing for mass media publics -- News release for print media -- News for broadcasting -- Features for print and broadcasting -- Message design concepts -- Writing advertising copy -- Writing for web sites -- Writing for a media mix -- Media kits and media pitches -- Speeches and other presentations -- Newsletters -- Brochures -- Magazines and annual reports -- Crisis communcation and the planning process -- Appendix A: Readability formulas -- Appendix B: Copyfitting. Haynes, Jim lcc BK 1609 9109 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-06-29 0 HM1221.N42 3996/12 2012-06-29 00:00:00 1 2012-06-29 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-06-29 0 HM1221.N421 3997/12 2012-06-29 00:00:00 2 2012-06-29 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-06-29 0 HM1221.N422 3998/12 2012-06-29 00:00:00 3 2012-06-29 BK