Perreault, William D. <br/><br/>
Applications in basic marketing: clippings from the popular business press. / 
William D. Perreault. 
 - Boston:  Irwin,  2004. 
 - vii,231 p.:  ill.;  26cm. 
<br/><br/>Contents: Marketing's role in the global economy and in the firm -- Finding target market opportunities -- Evaluating opportunities in the changing market environment -- Buyer behaviour -- Getting information for marketing decisions -- Product -- Place -- Promotion -- Price -- Marketing strategies: Planning, implementation and control -- Ethical marketing in a consumer-oriented world: Appraisal and challenges.  
<br/><br/><label>ISBN: </label>0072864699 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5410.A67