00862nam a22001457a 4500008004100000020001500041050001500056100002600071245010500097260002700202300003000229505041900259650001400678700002400692120706t        xxu||||| |||| 00| 0 eng d  a0072864699  aHF5410.A67  aPerreault, William D.  aApplications in basic marketing: clippings from the popular business press. /cWilliam D. Perreault.  aBoston:bIrwin,c2004.  avii,231 p.:bill.;c26cm.  aContents: Marketing's role in the global economy and in the firm -- Finding target market opportunities -- Evaluating opportunities in the changing market environment -- Buyer behaviour -- Getting information for marketing decisions -- Product -- Place -- Promotion -- Price -- Marketing strategies: Planning, implementation and control -- Ethical marketing in a consumer-oriented world: Appraisal and challenges.   aMarketing  aMcCarthy, Jerome E.