00931nam a22001577a 4500008004100000020001500041050001500056100003000071245013000101250001800231260003600249300003000285505042000315650001400735700002400749120822t        xxu||||| |||| 00| 0 eng d  a0072557982  aHF5415.P41  aPerreault, William D. Jr.  aApplications in basic marketing: clipping from the popular business press. /cWilliam D. Perreault Jr. and E. Jerome McCarthy  a2002-2003 ed.  aNew York:bMcGraw Hill,cc2003.  aix, 214 p.:bill.;c25cm.  aContents: Marketing's role in the global economy and in the firm -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Buyer behavior -- Getting information for marketing decisions -- Product -- Place -- Promotion -- Price -- Marketing strategies: planning, implementation and control -- Ethical marketing in a consumer-oriented world: appraisal and challenges.  bMarketing  aMcCarthy, Jerome E.